Unilever / Lipton

Unilever turned to Logonet to grow sales of Lipton through an in-store premium program. Logonet designed and executed a campaign whose goal was to grow Lipton’s visibility in stores, increase single purchases and to encourage impulse buys of its product.

Logonet’s Unilever team designed a memorable in-store program around a chalk mug premium. The eye-catching display garnered deserved attention in stores. The premium selection emphasized high perceived value, innovation, fun, brand support and ease of execution at the store level.

The campaign increased Lipton’s market share and made it the leader in its product category. Unilever was very satisfied with the results, as were the stores and chains in which the promotion ran. Ease of execution and increased sales across the whole product category garnered high praise.

The results were so convincing that Unilever decided to run a similar campaign with Logonet’s help in Denmark.