Apria Healthcare

Apria Healthcare Group Inc is one of the largest home healthcare companies in the United States, with over 570 branch locations in all 50 states. Apria employs approximately 13,000 people.

The collaboration between Apria and Logonet began with research about the company’s existing promotional merchandise program. Through interviews with marketing department personnel and a web-based survey to employees, Logonet began to understand the company’s requirements. Based the stated goals of Apria’s marketing team and the results of the survey, Logonet designed a custom merchandise collection for Apria. The design objective was to create a cohesive collection of items that would reflect a healthy lifestyle. By coordinating the styling, materials and colors among the items, Logonet was able to build a collection that was both highly functional but also contemporary and fashionable.

To complement Apria’s logo colors navy and beige were chosen as the main colors for the collection and were deemed the most suitable to appeal to a large and diverse audience. While the items that were produced varied in materials and finishes, the overall look was coordinated and tasteful. The end result was a compact, yet comprehensive collection that was not only of high quality but also highly functional and adaptable.

Fulfillment is done through an automated webshop set up and maintained by Logonet. The process of viewing items and then ordering them is simple and all users are able to track their order histories easily online. An administrator at the corporate headquarters is able to monitor the sale of all merchandise company-wide. The new system has brought Apria ease not only in procurement of merchandise but also in its ability to monitor and track its usage. Close coordination with Logonet also ensures that all products meet Apria’s exacting quality and appearance standards.

Apria wanted its promotional merchandise to act as a kind of ambassador. By focusing on functional items made of materials that are perceived to be of higher than average quality, the company communicates an upscale image of health and vitality, and does so in a cost effective way.