Aava -towels

Tradeka Oy is a multi-brand retail operation, whose stores are all company-owned and centrally run. It has three nationwide retail chains in Siwa, Valintatalo and Euromarket. Its 540 Siwa and 180 Valintatalo outlets make it Finland’s largest chain of neighborhood stores.

Tradeka runs regular loyalty programs to thank its customers. For the 2007 summer continuity campaign Tradeka chose the Ristomatti Ratia Aava towel set specially designed for Tradeka. The towels came in three color combinations: blue and white, gray and white and red and white. These color combinations were chosen based on a survey conducted among regular Tradeka shoppers. The set also included a hand towel and a separate bonus package of guest towels.

Ratia Brand Co designed the towels and Logonet was charged manufacturing, logistics and creating the campaign’s appearance together with Tradeka’s marketing team. The manufacturing and quality control for the towel sets was done by Logonet’s Shanghai office.

The fact that more towels had to be ordered to meet demand during the campaign speaks of its tremendous success. The timeline for the reorder was extremely tight, but Logonet met the challenge willfully and successfully.